Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...
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Sky and BT announce their first 55 live Premier League matches of the season

Sky and BT announce their first 55 live Premier League matches of the season

The new season's Premier League fixtures have been announced. Here are the games that the pub trade will be able to show in the first four months of the season via Sky Sports and BT Sport. Louis Van Gaal's first competitive game as the new Manchester United manager is against Swansea and premises that are subscribed to BT Sport will able to show this game on the opening day of the new season. Venues with just sky will kick-off their new season of live football with a London derby between Arsenal and Crystal Palace. As usual, all of the big clashes will be live on TV. Our 'one to watch' for August is Manchester City v Liverpool on the second weekend of the season.   August Saturday 16 12:45 Manchester United v Swansea BT Sport Saturday 16 17:30 Arsenal v Crystal Palace Sky Sports Sunday 17 13:30 Liverpool v Southampton Sky Sports Sunday 17 16:00 Newcastle v Manchester City Sky Sports Monday 18 20:00 Burnley v Chelsea Sky Sports Saturday 23 12:45 Aston Villa v Newcastle BT Sport Saturday 23 17:30 Everton v Arsenal Sky Sports Sunday 24 13:30 Hull v Stoke Sky Sports Sunday 24 16:00 Sunderland v Manchester United Sky Sports Monday 25 20:00 Manchester City v Liverpool Sky Sports Saturday 30 12:45 Burnley v Manchester United BT Sport Saturday 30 17:30 Everton v Chelsea Sky Sports Sunday 31 13:30 Tottenham v Liverpool Sky Sports Sunday...
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2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group.   Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches!       Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons.  Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'.     BetVernons representatives were also on hand during...
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Magnify awarded ‘Consultant of the year’ by iNTERTAIN

Magnify awarded ‘Consultant of the year’ by iNTERTAIN

Magnify Marketing were awarded 'Consultant of the year' by iNTERTAIN (the parent company of Walkabout bars) at the company's annual conference in Derby. Held at the newly renovated Walkabout Derby, Magnify were commended for their contribution to managing the positioning of sport for the brand. Having worked with iNTERTAIN for nearly three years, we're extremely grateful for this formal recognition of our passionate approach to delivering sport to the pub and bar industry. In the last twelve months, Walkabout have been involved in a variety of exciting sport projects, including a live broadcast of  the Rugby Club on Sky Sports, a social media competition with Pepsi Max centered around the ICC Champions Trophy, a trophy tour event for the same tournament held at selected Walkabout venues, a brand partnership with Blue Square Bet, as well as the full-time execution of the overall sport strategy across the brand's 29-venue estate.     Coinciding with multiple venue renovations and major sporting events, it's been a good year for...
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Live Premier League matches on TV announced

Sky Sports and BT Sport have announced their live matches for the new season of Premier League football. BT are a newcomer to the live broadcasting of Premier League football and their new deal will see them cover 38 matches per season for each of the next three seasons.  Sky will cover 116, meaning that there will be more football than ever on TV and more football on at the pub! Whilst Sky continue to impress with their comprehensive line-up, BT naturally offer an avenue for pubs and bars to venture into showing some live football at a cheaper rate. All of BT's live matches will kick-off at 12.45pm on Saturday's whereas Sky will takeover the slot that was previously held by ESPN at 5.30pm on Saturday's as well as their familiar 1.30pm and 4pm kick-offs on Sunday.  Sky will also show Monday night football with matches kicking off at 8pm. This news has been eagerly awaited by the on-trade, so here are the...
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Countdown to the World Cup begins now!

The 2014 football world cup will kick off in exactly one year from today. The 20th edition of the tournament will kick off on Thursday 12th June in Sao Paulo, Brazil. Of the 19 previous championships, Brazil have been triumphant more than any other nation with five wins in 1958, 1962, 1970, 1994 and 2002 and they are the only nation to have featured in every world cup so it is perhaps fitting that A Seleção will host this landmark occasion. The World Cup is the most widely viewed sporting event. An estimated 751.1 million watched the 2006 final between Italy and France. That's a ninth of the entire global population. Even the draw was seen by approximately 300 million people! In a footballing hotbed like the UK, football fever takes over for the duration of the event with the nation coming to standstill as the festival of football ensues. With up to four matches a day, it's a sport fans paradise and with the...
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Walkabout hosts live Sky Sports broadcast

Walkabout hosts live Sky Sports broadcast

Following on from the success of two Rugby Club special shows, broadcast live from The Cabbage Patch in Twickenham and O’Neills in Cardiff, Sky Sports staged a third British and Irish Lions special live from Walkabout, Temple. On the night, Rugby Club host Alex Payne was joined by a panel of four former British and Irish Lions players. Stuart Barnes, Donal Lenihan, Alan Tait and Robert Jones were on hand to field questions from the 150-strong crowd who had packed the venue to watch the show. The event was hugely popular with the fans – both Lions and Aussies alike – who enjoyed an evening of good-natured debate and banter with the panel and each other, before the majority came down on the side of a Lions victory. Simon Kaye, Chief Operating Officer at iNTERTAIN (parent company of Walkabout) commented on the success of the event: “Sky Sports made it a great event. They were really organised and everything was done really well...
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Bunker 51 Video

Bunker 51 Video

The creators of The Hangar at The O2 Arena and Star Command at Trocadero, Piccadilly Circus are proud to present the most realistic and intense attraction yet. Hidden, lies several hundred feet of themed playing fields. You'll join an elite special force team, receive your mission, gear up with the most technologically advanced equipment, and enter into the adventure of your lives as you battle it out to save the world from imminent nuclear disaster. Bunker 51 brings all the action and adventure you've dreamed of in video games to life! A Themed Decommissioned Cold War Nuclear Bunker located a stone's throw from The O2, North Greenwich.  This is like no other laser tag site, Bunker 51 brings Lasertag , Paintball and Airsoft to a whole new level.... Below ground level. Magnify Marketing managed the production of this special promotional video which aims to entice thrill seekers to one of the most action packed days out in London. Click here for more information on...
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