THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...
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2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group.   Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches!       Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons.  Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'.     BetVernons representatives were also on hand during...
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Don’t be Content with your Content

Don’t be Content with your Content

It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear. At Magnify we work closely with our clients to make the most of these events; capitalising on them - not just while the event is on, but raising awareness and recognition of the brand long after the event has finished. Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box. To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and...
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Walkabout has an official betting partner

Walkabout has an official betting partner

BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...
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World Cup Video & Animation Content

World Cup Video & Animation Content

As part of our World Cup strategy for Walkabout we developed screen content to create awareness for the World Cup warm up games, and using our new “Screach TV” system scheduled the animation to show throughout the Venues. This exciting new system allowed us to display up-to-date, interactive and socialable media content pre and post match, adding real value to the customer's experience. Video and animation are important tools in content marketing. YouTube has more than 4 billion views per day, and is the second largest search engine after Google. For the World Cup at Walkabout we interviewed two very knowledgeable members of staff about their views and predictions for each group.  Jake an Aussie, and Adryan a Brazilian from Walkabout Manchester and Liverpool respectively featured in this content rich, engaging and thought-provoking video with an aim to increase both awareness and customer interaction with the brand ahead of the showpiece event. ...
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Partnerships for win win win….

Partnerships for win win win….

Partnerships are a great way to make the most of your marketing budgets, reach new customer bases and allow marketing teams to create real WOW activity. The partner brands can ‘feed’ off each other’s success, customer reach and credibility. It’s a classic case of the whole being greater than the sum of the parts. There are, however, some crucial tips: •Brands need to be realistic in what they want from it, what the partner brand wants from it and that you are both getting a genuinely mutual benefit. Whilst the phrase “win, win” is a little over used at times, it is never more true than for partnerships. •Honesty is key.  Any hidden agendas or over-promising will come to the fore in the end and this will only serve to waste everyone’s time and money. •Focus on the long term.  Identifying, negotiating and developing a partnership opportunity can take time, so once in place make sure the opportunity is maximised and a long-range...
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The customer journey

The customer journey

The Princess Victoria is a traditional English pub located just off Kensington High St.  Following a history of change the new owners transformed it making it far more comfortable and aspirational. Whilst the insides and upstairs were transformed the venue still lacked the ability to drive footfall, which is where Magnify came to have a look. Following a marketing review it was found that although the venue itself was great, the external awareness and customer journey experience were holding it back. It also had a lack of consistent branding that ran through the venue. These issues were addressed one by one to drive change to this business with so much potential. Externally the venue had confusing messaging that had little impact. Therefore following a branding exercise a consistent approach was used to capture external awareness. This was achieved by improved A-board messaging (changeable for day to night) wall boards and improved menu box. A new menu was created to have more impact in the pub.   The improved layout was...
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Talk back to people, they like it…CRM

Talk back to people, they like it…CRM

Customer Relationship Management (CRM) is about managing a company’s interaction with current and future customers. CRM can encompass a wide range of tasks, from encouraging customer interaction on social media sites to dealing with customer feedback on public forums such as Trip Advisor and Facebook. In the past, interaction with customers has been limited to personal interaction on site, over the phone or by writing letters. This meant that in the past, customer’s opinions about your establishment were only spread through word of mouth and was very limited. The World Wide Web has introduced a variety of new and public ways for customers to interact with an establishment and future customers. Sites such as Trip Advisor, Yelp, and Google reviews and social media sites such as Facebook and Twitter offer a place for customers to write a review of their experience that future customers can read. 80% of consumers read online reviews, 70% of consumers trust online reviews (Nielsen) Customers will write both...
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