Lowlander Facebook

Lowlander Facebook

By SarahNo Comments
Lowlander are an independent bar and brasserie located in Covent Garden, London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Magnify Marketing manage Lowlander’s Facebook page, which now enjoys over 670 likes on Facebook, a number that is growing every day as a result of our effective social media strategy. A little about Facebook… Facebook use an algorithm they call Edgerank that ranks each post in a followers News Feed based on its importance to the follower. The more interaction followers have with a brand, the higher the brand’s posts will rank on the followers News Feed. The timing of the posting is also crucial at achieving a high Edgerank. Our goal with Lowlander’s Facebook page is to engage our followers and optimize our use of Edgerank. We also strive to engage with our followers in a way that will encourage our posts to go viral, enabling our follower’s friends to engage with it...
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Betting Partnership

Betting Partnership

By PaulNo Comments
To get a partner on board can make a lot of sense if you have similar synergies and the fit is a good one.  This is why the partnership arranged between Walkabout and Blue Square is a match made in heaven (pardon the pun!).  Walkabout in exchange for funding ensure that the Blue Square branding appears on all printed material, coverage on the website and social media as well as in venue on the screens. They are the official partner and get a tangible awareness for their investment. In addition to the above a highly successful sampling activity has taken place in key venues at key times that has added value to the customer experience (some even asked for their picture to be taken with the Blue Square girls!) As a leader in sport this provides relevant content with a great fit i.e. Champions league tonight action tonight at Walkabout - Manchester United v Real Madrid with Ronaldo to score first at...
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Muriel’s Video

Muriel’s Video

By PaulNo Comments
Magnify Marketing are proud to present this promotional video about Muriel’s kitchen. We have been lucky enough to work and develop this concept from day one and this video highlights why it was nominated for best new concept of the year. A joy to work with this really is a labour of love....and the foods amazing! Check out the video below..... Welcome to Muriel's Kitchen   ...
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Beer of the Month

Beer of the Month

By DanNo Comments
Lowlander are an independent bar and brasserie located in London.  They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Lowlander stock over 100 bottled beer products and up to 30 on draught. Every month we introduce a new variety of beer in our series of  monthly videos - Beer of the Month. Each month we position a member of the Lowlander team to discuss the next month's. Lowlander are widely praised for their knowledgeable and helpful staff so their appearance in the videos goes a long way to satisfying the viewer and the beer connoisseur.   View our Beer of the Month videos   In venue we have also distributed the below 'beer guide' which provides visitors with a basic insight into the featured products.  The guide also encourages the reader to book a beer tasting experience.     I'd definitely recommend this just as an advocate of the brand as opposed to it's client.  As a fan of premium beer, I'm yet to find anywhere else that offers a...
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Sport at Walkabout

Sport at Walkabout

By DanNo Comments
Magnify Marketing is proud to have played a significant part in the rise of Walkabout as the UK's number one sports bar. Boasting 30 venues in the UK, Walkabout also specialises in late night entertainment and delivering the 'awesome Aussie spirit' for which it has become synonymous with. The Antipodean approach to live sport is one that the brand has always attempted to incorporate into their venues by recreating the atmosphere that you would usually only expect at the live event itself. By adopting an international theme, the venues have always attracted a diverse crowd whether its local university students, professionals in the city or just a group of mates, Walkabout really has shaped itself to fit every type of sports fan and much of this is to do with our work in making it the ultimate choice on the high street for every global sport. Whilst football and rugby events continually deliver capacity crowds, what Walkabout does well is cover the sports that would be regarded...
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