As part of our World Cup strategy for Walkabout we developed screen content to create awareness for the World Cup warm up games, and using our new “Screach TV” system scheduled the animation to show throughout the Venues.
This exciting new system allowed us to display up-to-date, interactive and socialable media content pre and post match, adding real value to the customer's experience.
Video and animation are important tools in content marketing. YouTube has more than 4 billion views per day, and is the second largest search engine after Google.
For the World Cup at Walkabout we interviewed two very knowledgeable members of staff about their views and predictions for each group. Jake an Aussie, and Adryan a Brazilian from Walkabout Manchester and Liverpool respectively featured in this content rich, engaging and thought-provoking video with an aim to increase both awareness and customer interaction with the brand ahead of the showpiece event.