Walkabout is kicking off the football season in style this season by unveiling a great new signing. Coral is now the brand’s official betting partner and will be appearing across a range of communications throughout the season, as well as during the European Championship’s in the summer of 2016.
Michelle Farrell, Brand Communications Manager said “We are really excited at the prospect of working with not just a betting partner but a leader on the High Street. The opportunity will unlock a number of wow events that will make Walkabout the go to destination to enjoy televised sport.”
Simon Kaye, Chief Operating Officer added, “Sport is in the DNA of Walkabout and in Coral we have a partner who shares our passion for sport and the spectacle it can be.”
The deal will ensure that Coral appears through all the Walkabout marketing channels and will ensure that the brand’s sports customer can take their viewing excitement to a new level with a flutter.
Paul Filler of Magnify Marketing who brought the partnership together and who are the sports activation agency for the brand said, “Getting the right partner was always at the top of our search requirements and in Coral we found our perfect fit.”
Charlie Hayhoe, Coral Retail Marketing Director, added, “We are so pleased to be part of the Walkabout sport customer experience and hope to add lots of value to the partnership. We know a number of our customers place a bet with us and then watch the game in the pub so to be the Walkabout official betting partner is a natural fit and we look forward to working with the team to bring it all to life.”
Exclusive customer activity is now being planned and will be a ‘back-of-the-net’ experience for the brands sports mad customer base.
For more information please contact Paul Filler at Magnify Marketing on 0207 6257328