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The 31st May 2016 saw not just an exciting pre Euro’s event held in central London, but an

industry first for the hospitality industry.

Walkabout hosted at its Temple venue the “Coral Euro’s Preview” with a select panel of

pundits that include Harry Redknapp, Didi Hamann, Ray Houghton and hosted by Scott

Minto.

 

The panel discussed the forth coming competition in front of an audience of football

fans whilst it was streamed live through the Coral website and a number of big screens in

Walkabout venues throughout the country.

 

Charlie Hayhoe, director of retail marketing for Coral said “we have done a number of these

events before but it’s great to take this out of our office and into a venue where we know

our customers will be watching the action unfold”

 

In addition to this all Walkabouts had live social feeds so it’s customers can not just watch

the event, but tweet questions and enjoy the banter of the occasion.

Michelle Farrell, brand communications manager for Walkabout said, “To have a panel of

this calibre in our venue is a real talking point and the perfect way to kick off our Euros

campaign. We have been working on our plans for a long time and this shows the level that

Walkabout is now delivering for its customers”

 

Paul Filler, Managing Director of Magnify Marketing who manage the sports segment for

Walkabout and who brought the partnership together added,” To be able to run an event

like this is great and being able to share the experience with other venues through a live

stream whilst sharing the banter and fun of it through social media displayed on additional

screens is a real first for the hospitality industry that we are aware of. It really shows how

far the industry has come”

(L-R) Ray Houghton, Harry Redknapp, Dietmar Hamann, Mark Langdon and Scott Minto.
(L-R) Ray Houghton, Harry Redknapp, Dietmar Hamann, Mark Langdon and Scott Minto.