walkabout | Magnify Marketing

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

14th July 20147th April 2017 By DanNo Comments

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

Walkabout has an official betting partner

23rd June 201418th July 2014 By PaulNo Comments

BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...

World Cup Video & Animation Content

2nd June 201424th September 2014 By DavidNo Comments

As part of our World Cup strategy for Walkabout we developed screen content to create awareness for the World Cup warm up games, and using our new “Screach TV” system scheduled the animation to show throughout the Venues. This exciting new system allowed us to display up-to-date, interactive and socialable media content pre and post match, adding real value to the customer's experience. Video and animation are important tools in content marketing. YouTube has more than 4 billion views per day, and is the second largest search engine after Google. For the World Cup at Walkabout we interviewed two very knowledgeable members of staff about their views and predictions for each group. Jake an Aussie, and Adryan a Brazilian from Walkabout Manchester and Liverpool respectively featured in this content rich, engaging and thought-provoking video with an aim to increase both awareness and customer interaction with the brand ahead of the showpiece event. ...

The Superbowl comes to Walkabout

17th January 201417th January 2014 By PaulNo Comments

Walkabout is THE place to watch the Super Bowl The 48th edition of the Super Bowl will be held on Sunday 2nd February 2014, at the MetLife Stadium, New Jersey and will be shown live, in HD, across 24 Walkabout venues in the UK. The Super Bowl is an iconic event (the single biggest sporting event in the World) and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 6 years and British fans were treated to two games in London. Later in 2014, there will be three occasions when the NFL descends on our shores, proving its massive appeal. Fans across the globe are preparing for February 2nd and Walkabout is offering the best viewing experience with bigger, better and more screens with full coverage, live in HD. The extravaganza will be starting with the build-up from around...

Walkabout hosts live Sky Sports broadcast

7th May 201313th May 2013 By DanNo Comments

Following on from the success of two Rugby Club special shows, broadcast live from The Cabbage Patch in Twickenham and O’Neills in Cardiff, Sky Sports staged a third British and Irish Lions special live from Walkabout, Temple. On the night, Rugby Club host Alex Payne was joined by a panel of four former British and Irish Lions players. Stuart Barnes, Donal Lenihan, Alan Tait and Robert Jones were on hand to field questions from the 150-strong crowd who had packed the venue to watch the show. The event was hugely popular with the fans – both Lions and Aussies alike – who enjoyed an evening of good-natured debate and banter with the panel and each other, before the majority came down on the side of a Lions victory. Simon Kaye, Chief Operating Officer at iNTERTAIN (parent company of Walkabout) commented on the success of the event: “Sky Sports made it a great event. They were really organised and everything was done really well...