Blog | Magnify Marketing

Sky Sports and BT Sport Announce First Batch of Televised Premier League Fixtures

7th July 2017 By adminNo Comments

Pubs and bars will be able to show action from all 20 Premier League clubs with BT Sport and Sky Sports televising a total of 33 matches by the start of October. 2017/2018 marks the first season in history that the Premier League has started on a Friday. New Arsenal signing Alexandre Lacazette will be eager to prove himself as Sky Sports kicks off the new season with the Gunner’s first home game against Leicester. That same weekend, BT Sport covers newly promoted Brighton & Hove Albion’s tricky tie at home to Pep Guardiola’s star-studded Manchester City. This marks Brighton’s first ever game in the Premier League and their first appearance in England’s top flight in almost 34 years . Sky Sports and BT Sports will both provide coverage for important matches between last season’s top five. Tottenham Hotspur face London rivals and reigning champions Chelsea in Spurs’ first game at their temporary home in Wembley. The following week, Sky Sports will...

Magnify Marketing at TFM

13th October 201613th October 2016 By adminNo Comments

Last week Magnify Marketing visited the Technology for Marketing event at The Olympia in Kensington. We had 3 main objectives: Find new and innovative companies for our clients Explore how other marketing agencies present themselves Collect as many free pens as possible! During our time spent at the event, we ran into several companies each with their own new and innovative product or service who were enthusiastic to ‘pitch’ their ideas to us. With this being the Technology for Marketing event the majority of the focus was around using data efficiently. The first company we spoke to were WeLoveData. They spoke to us about numerous studies in which they'd used data for national chains and demonstrated impressive ROI. An additional service on offer was the ability to profile and in turn identify new potential leads. Which has obvious benefits to our clients who're interested in building new data sources beyond their current channels. A partner of WeLoveData, Fast Stats, were positioned opposite and were keen...

Chris Robshaw at Rileys Haymarket

6th October 2016 By Sean WrightNo Comments

When we received a call from Zeus Events to host a Chris Robshaw testimonial night at Rileys Haymarket, we all had one look at each other in the office and thought one thing – what a fantastic opportunity this is to show what we can do with our screen technology for an event. To celebrate ten years in professional rugby, Robshaw was hosting a sports night filled with beer, banter and bar games, as well as a raffle and Q&A hosted by Sky Sports’ Alex Payne. The Harlequins player also brought with him a select few of his rugby mates, including Nick Easter and Marland Yarde. Pilsner Urquell were partners of the event, showcasing their portable bars along with two tanks of beer to keep the rugby fans well fuelled. Magnify Marketing’s challenge was to bring the event to life through the 30 different screens in the venue and encourage high levels of social engagement. Content selection was critical using some key videos...

Coral Live Stream Q&A Event

9th June 20169th June 2016 By PaulNo Comments

The 31st May 2016 saw not just an exciting pre Euro’s event held in central London, but an industry first for the hospitality industry. Walkabout hosted at its Temple venue the “Coral Euro’s Preview” with a select panel of pundits that include Harry Redknapp, Didi Hamann, Ray Houghton and hosted by Scott Minto. The panel discussed the forth coming competition in front of an audience of football fans whilst it was streamed live through the Coral website and a number of big screens in Walkabout venues throughout the country. Charlie Hayhoe, director of retail marketing for Coral said “we have done a number of these events before but it’s great to take this out of our office and into a venue where we know our customers will be watching the action unfold” In addition to this all Walkabouts had live social feeds so it’s customers can not just watch the event, but tweet questions and enjoy the banter of the occasion. Michelle Farrell, brand communications manager for Walkabout said, “To have a panel...

Walkabout’s RWC Final

27th October 201510th November 2015 By Sean WrightNo Comments

Well, after 46 fantastic games of rugby we now have our finalists, the mighty All Blacks taking on the all-powerful Wallabies! Walkabout have enjoyed many incredible games celebrated in an atmosphere that only a Rugby World Cup can generate. Fans from across the world have descended on Walkabout along with the home nations to cheer on their teams and create a party experience like no other! https://www.youtube.com/watch?v=jyy4QSqCtRo The final will be no different and Walkabout expects it to be one of the highlights of the sporting calendar. James, Manager at Walkabout, commented: “The World Cup has been without doubt our biggest event of the year. Rugby fans have really made this event unique, culminating in our dream final, Australia going to battle against New Zealand. This Saturday we expect to be full of both Aussies and Kiwis for this fantastic occasion and hope it delivers a final we all hope it can be”. You can guarantee the best seats in the house by pre-booking an area for...

Rugby World Cup at Clockjack

26th October 201510th November 2015 By Sean WrightNo Comments

As the Rugby World Cup comes to its dramatic end in London this weekend Clockjack, the popular chicken restaurant in Piccadilly wants to celebrate the success of the finalists by creating two special burgers in their honour. Inspired by the countries’ favourite dishes these delicious new burgers will be available all week to the final on the 31st October. For Australia they have a homemade beef burger on a bed of lettuce and tomato served with a beetroot & pineapple salsa, topped with a fried egg. For New Zealand we have a lamb burger on a bed of lettuce and tomato topped with a cucumber, yoghurt and mint relish. Both are served in a brioche bun and are priced at £8.95. Gary Bruce, Operations Manager for Clockjack said, “It’s been a great few weeks showing the Rugby World Cup and having lots of different nationalities in to watch all the action. It’s great to have global events like this take place in London, and we’ve...

Coral launched as Walkabout’s official betting partner for the new season

6th August 201517th August 2015 By PaulNo Comments

Walkabout is kicking off the football season in style this season by unveiling a great new signing. Coral is now the brand’s official betting partner and will be appearing across a range of communications throughout the season, as well as during the European Championship’s in the summer of 2016. Michelle Farrell, Brand Communications Manager said “We are really excited at the prospect of working with not just a betting partner but a leader on the High Street. The opportunity will unlock a number of wow events that will make Walkabout the go to destination to enjoy televised sport.” Simon Kaye, Chief Operating Officer added, “Sport is in the DNA of Walkabout and in Coral we have a partner who shares our passion for sport and the spectacle it can be.” The deal will ensure that Coral appears through all the Walkabout marketing channels and will ensure that the brand’s sports customer can take their viewing excitement to a new level with a flutter. Paul...

Grand opening of Walkabout Brighton

25th May 201517th August 2015 By Sean WrightNo Comments

Last week the Magnify team visited the grand opening of Walkabout in Brighton. Expectations were high following the visit to a newly refurbished Bristol venue last month showing off a ‘new look’ Walkabout. The brand identity had seamlessly changed whilst still keeping the laid back Australian vibe. A classier outfit all round. Upon arrival we were pleasantly surprised at just how close it is from the iconic beachfront – just a pebble’s throw away. The expectations we had were met as we strolled into the venue bustling with excited customers. Crisp TV content was made visible at every glance ranging from sport to surfing to sales. The bar was waiting stocked up with the finest Australian imports – VB, Carlton Draught and Bundaberg to name a few. If you’re visiting a Walkabout I would definitely recommend trying one of these deliciously crisp beers, if there’s one thing Australians know it’s how to produce a delightful thirst quenching beverage. The...

Five star for a reason

8th April 201513th April 2015 By Sean WrightNo Comments

Magnify Marketing has been fortunate enough to work on the new menu for the World Famous American Bar at the five star Savoy on The Strand. Now 125 years old this venue was serving drinks the same year the Eiffel Tower was finished! Now as if this was not pressure enough to get the new menu right then there was another type of pressure that was my Nan. Whilst she sadly left us a while back, her memory lives on and the Savoy was the place she held above all others. Whilst a hard working Londoner all her life, the Savoy was a rare treat for those very special occasions and became the bench mark for all others. We lost count of the times we heard that where she had just been was “good, but it was no Savoy” Therefore working on the menu became so much more than just a print and design job. The end result looks fantastic and...