Blog | Magnify Marketing

American Sports bars

8th April 201513th April 2015 By Sean WrightNo Comments

Whilst I believe the UK is one of the best places to enjoy sports in pubs and bars, a recent research trip allowed us the opportunity to understand how it’s done stateside. Now many would say the Americans invented the sports bar concept so it was great to see what the mighty city of New York had to offer. A place with legendary teams like the Knicks, Yankees, Rangers, Jets, Giants and the boxing mecca that is Madison Square Garden. Now the set up across all the venues we saw were similar with seating a priority. And this we believe is in part because of cultural differences with US sports (apart from the MLS) as they are dominated by tactical breaks filled with adverts. These increased breaks means the games are longer, so you want to sit down and for that length of time your going to get hungry (I'm talking 2 courses versus a pie or burger). Table service is...

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

12th January 201525th March 2015 By DavidNo Comments

1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

6th November 20147th April 2017 By DanNo Comments

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...

Sky and BT announce their first 55 live Premier League matches of the season

15th July 201425th March 2015 By DanNo Comments

The new season's Premier League fixtures have been announced. Here are the games that the pub trade will be able to show in the first four months of the season via Sky Sports and BT Sport. Louis Van Gaal's first competitive game as the new Manchester United manager is against Swansea and premises that are subscribed to BT Sport will able to show this game on the opening day of the new season. Venues with just sky will kick-off their new season of live football with a London derby between Arsenal and Crystal Palace. As usual, all of the big clashes will be live on TV. Our 'one to watch' for August is Manchester City v Liverpool on the second weekend of the season. August Saturday 16 12:45 Manchester United v Swansea BT Sport Saturday 16 17:30 Arsenal v Crystal Palace Sky Sports Sunday 17 13:30 Liverpool v Southampton Sky Sports Sunday 17 16:00 Newcastle v Manchester City Sky Sports Monday 18 20:00 Burnley v Chelsea Sky Sports Saturday 23 12:45 Aston Villa v Newcastle BT Sport Saturday 23 17:30 Everton v Arsenal Sky Sports Sunday 24 13:30 Hull v Stoke Sky Sports Sunday 24 16:00 Sunderland v Manchester United Sky Sports Monday 25 20:00 Manchester City v Liverpool Sky Sports Saturday 30 12:45 Burnley v Manchester United BT Sport Saturday 30 17:30 Everton v Chelsea Sky Sports Sunday 31 13:30 Tottenham v Liverpool Sky Sports Sunday...

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

14th July 20147th April 2017 By DanNo Comments

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

Don’t be Content with your Content

30th June 201418th July 2014 By DavidNo Comments

It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear. At Magnify we work closely with our clients to make the most of these events; capitalising on them - not just while the event is on, but raising awareness and recognition of the brand long after the event has finished. Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box. To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and...

Walkabout and kitbag

24th June 201418th July 2014 By PaulNo Comments

Magnify Marketing is proud to have brought together another great partnership for the World Cup with Kitbag and Walkabout. During the tournament staff will be wearing a unique Kitbag branded uniform as well as having screen content being shown during game times. The staff look great and the partnership is a perfect fit for both parties....

Walkabout has an official betting partner

23rd June 201418th July 2014 By PaulNo Comments

BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...

World Cup Video & Animation Content

2nd June 201424th September 2014 By DavidNo Comments

As part of our World Cup strategy for Walkabout we developed screen content to create awareness for the World Cup warm up games, and using our new “Screach TV” system scheduled the animation to show throughout the Venues. This exciting new system allowed us to display up-to-date, interactive and socialable media content pre and post match, adding real value to the customer's experience. Video and animation are important tools in content marketing. YouTube has more than 4 billion views per day, and is the second largest search engine after Google. For the World Cup at Walkabout we interviewed two very knowledgeable members of staff about their views and predictions for each group. Jake an Aussie, and Adryan a Brazilian from Walkabout Manchester and Liverpool respectively featured in this content rich, engaging and thought-provoking video with an aim to increase both awareness and customer interaction with the brand ahead of the showpiece event. ...