Magnify Marketing were awarded ‘Consultant of the year’ by iNTERTAIN (the parent company of Walkabout bars) at the company’s annual conference in Derby.
Held at the newly renovated Walkabout Derby, Magnify were commended for their contribution to managing the positioning of sport for the brand.
Having worked with iNTERTAIN for nearly three years, we’re extremely grateful for this formal recognition of our passionate approach to delivering sport to the pub and bar industry.
In the last twelve months, Walkabout have been involved in a variety of exciting sport projects, including a live broadcast of the Rugby Club on Sky Sports, a social media competition with Pepsi Max centered around the ICC Champions Trophy, a trophy tour event for the same tournament held at selected Walkabout venues, a brand partnership with Blue Square Bet, as well as the full-time execution of the overall sport strategy across the brand’s 29-venue estate.
Coinciding with multiple venue renovations and major sporting events, it’s been a good year for Walkabout and we hope to continue on that path as we approach a crucial World Cup year. Let’s just hope that England secure their place at Brazil next summer. At least Australia have!