Chris Robshaw at Rileys Haymarket

Chris Robshaw at Rileys Haymarket

When we received a call from Zeus Events to host a Chris Robshaw testimonial night at Rileys Haymarket, we all had one look at each other in the office and thought one thing – what a fantastic opportunity this is to show what we can do with our screen technology for an event. To celebrate ten years in professional rugby, Robshaw was hosting a sports night filled with beer, banter and bar games, as well as a raffle and Q&A hosted by Sky Sports’ Alex Payne. The Harlequins player also brought with him a select few of his rugby mates, including Nick Easter and Marland Yarde. Pilsner Urquell were partners of the event, showcasing their portable bars along with two tanks of beer to keep the rugby fans well fuelled. Magnify Marketing’s challenge was to bring the event to life through the 30 different screens in the venue and encourage high levels of social engagement. Content selection was critical using some key videos...
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Walkabout’s RWC Final

Walkabout’s RWC Final

Well, after 46 fantastic games of rugby we now have our finalists, the mighty All Blacks taking on the all-powerful Wallabies! Walkabout have enjoyed many incredible games celebrated in an atmosphere that only a Rugby World Cup can generate. Fans from across the world have descended on Walkabout along with the home nations to cheer on their teams and create a party experience like no other! https://www.youtube.com/watch?v=jyy4QSqCtRo The final will be no different and Walkabout expects it to be one of the highlights of the sporting calendar. James, Manager at Walkabout, commented: “The World Cup has been without doubt our biggest event of the year. Rugby fans have really made this event unique, culminating in our dream final, Australia going to battle against New Zealand. This Saturday we expect to be full of both Aussies and Kiwis for this fantastic occasion and hope it delivers a final we all hope it can be”. You can guarantee the best seats in the house by pre-booking an area for...
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Rugby World Cup at Clockjack

Rugby World Cup at Clockjack

As the Rugby World Cup comes to its dramatic end in London this weekend Clockjack, the popular chicken restaurant in Piccadilly wants to celebrate the success of the finalists by creating two special burgers in their honour. Inspired by the countries’ favourite dishes these delicious new burgers will be available all week to the final on the 31st October. For Australia they have a homemade beef burger on a bed of lettuce and tomato served with a beetroot & pineapple salsa, topped with a fried egg. For New Zealand we have a lamb burger on a bed of lettuce and tomato topped with a cucumber, yoghurt and mint relish. Both are served in a brioche bun and are priced at £8.95. Gary Bruce, Operations Manager for Clockjack said, “It’s been a great few weeks showing the Rugby World Cup and having lots of different nationalities in to watch all the action. It’s great to have global events like this take place in London, and we’ve...
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Grand opening of Walkabout Brighton

Grand opening of Walkabout Brighton

Last week the Magnify team visited the grand opening of Walkabout in Brighton. Expectations were high following the visit to a newly refurbished Bristol venue last month showing off a ‘new look’ Walkabout. The brand identity had seamlessly changed whilst still keeping the laid back Australian vibe. A classier outfit all round. Upon arrival we were pleasantly surprised at just how close it is from the iconic beachfront – just a pebble’s throw away. The expectations we had were met as we strolled into the venue bustling with excited customers. Crisp TV content was made visible at every glance ranging from sport to surfing to sales. The bar was waiting stocked up with the finest Australian imports – VB, Carlton Draught and Bundaberg to name a few. If you’re visiting a Walkabout I would definitely recommend trying one of these deliciously crisp beers, if there’s one thing Australians know it’s how to produce a delightful thirst quenching beverage. The...
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Five star for a reason

Five star for a reason

Magnify Marketing has been fortunate enough to work on the new menu for the World Famous American Bar at the five star Savoy on The Strand. Now 125 years old this venue was serving drinks the same year the Eiffel Tower was finished! Now as if this was not pressure enough to get the new menu right then there was another type of pressure that was my Nan. Whilst she sadly left us a while back, her memory lives on and the Savoy was the place she held above all others. Whilst a hard working Londoner all her life, the Savoy was a rare treat for those very special occasions and became the bench mark for all others. We lost count of the times we heard that where she had just been was “good, but it was no Savoy” Therefore working on the menu became so much more than just a print and design job. The end result looks fantastic and...
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American Sports bars

American Sports bars

Whilst I believe the UK is one of the best places to enjoy sports in pubs and bars, a recent research trip allowed us the opportunity to understand how it’s done stateside. Now many would say the Americans invented the sports bar concept so it was great to see what the mighty city of New York had to offer. A place with legendary teams like the Knicks, Yankees, Rangers, Jets, Giants and the boxing mecca that is Madison Square Garden. Now the set up across all the venues we saw were similar with seating a priority. And this we believe is in part because of cultural differences with US sports (apart from the MLS) as they are dominated by tactical breaks filled with adverts. These increased breaks means the games are longer, so you want to sit down and for that length of time your going to get hungry (I'm talking 2 courses versus a pie or burger). Table service is...
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