Screens | Magnify Marketing

Chris Robshaw at Rileys Haymarket

6th October 2016 By Sean WrightNo Comments

When we received a call from Zeus Events to host a Chris Robshaw testimonial night at Rileys Haymarket, we all had one look at each other in the office and thought one thing – what a fantastic opportunity this is to show what we can do with our screen technology for an event. To celebrate ten years in professional rugby, Robshaw was hosting a sports night filled with beer, banter and bar games, as well as a raffle and Q&A hosted by Sky Sports’ Alex Payne. The Harlequins player also brought with him a select few of his rugby mates, including Nick Easter and Marland Yarde. Pilsner Urquell were partners of the event, showcasing their portable bars along with two tanks of beer to keep the rugby fans well fuelled. Magnify Marketing’s challenge was to bring the event to life through the 30 different screens in the venue and encourage high levels of social engagement. Content selection was critical using some key videos...

American Sports bars

8th April 201513th April 2015 By Sean WrightNo Comments

Whilst I believe the UK is one of the best places to enjoy sports in pubs and bars, a recent research trip allowed us the opportunity to understand how it’s done stateside. Now many would say the Americans invented the sports bar concept so it was great to see what the mighty city of New York had to offer. A place with legendary teams like the Knicks, Yankees, Rangers, Jets, Giants and the boxing mecca that is Madison Square Garden. Now the set up across all the venues we saw were similar with seating a priority. And this we believe is in part because of cultural differences with US sports (apart from the MLS) as they are dominated by tactical breaks filled with adverts. These increased breaks means the games are longer, so you want to sit down and for that length of time your going to get hungry (I'm talking 2 courses versus a pie or burger). Table service is...

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

12th January 201525th March 2015 By DavidNo Comments

1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

6th November 20147th April 2017 By DanNo Comments

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

14th July 20147th April 2017 By DanNo Comments

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

World Cup Video & Animation Content

2nd June 201424th September 2014 By DavidNo Comments

As part of our World Cup strategy for Walkabout we developed screen content to create awareness for the World Cup warm up games, and using our new “Screach TV” system scheduled the animation to show throughout the Venues. This exciting new system allowed us to display up-to-date, interactive and socialable media content pre and post match, adding real value to the customer's experience. Video and animation are important tools in content marketing. YouTube has more than 4 billion views per day, and is the second largest search engine after Google. For the World Cup at Walkabout we interviewed two very knowledgeable members of staff about their views and predictions for each group. Jake an Aussie, and Adryan a Brazilian from Walkabout Manchester and Liverpool respectively featured in this content rich, engaging and thought-provoking video with an aim to increase both awareness and customer interaction with the brand ahead of the showpiece event. ...