THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...
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Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...
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Launching Ronnie Scott’s Drinks Menu

Launching Ronnie Scott’s Drinks Menu

This week we launched the new Ronnie Scott's drinks menu which is always a real labour of love.  The drinks are obviously fantastic and when delivered in such an iconic venue taste that much better.  Working closely with the Ronnie's team the menu has evolved and is easy to navigate and read whilst still looking premium and fit for the venue,  classic and clean. Look forward to sampling a few of these over the next few weeks.....this job does have perks! ...
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Marketing implementation – the final hurdle…

As is so often the case in the hospitality and leisure industry, a great deal of thought and effort goes into creating and developing marketing activity.  The success, however, is often won or lost at the final hurdle – implementation. Until the activity is live in a venue all the effort of the planning means nothing - you may as well have stayed in bed and watched re-runs of Countdown! This case study highlights the importance of the last few metres of our race and how, by getting it right, you will not only see great response levels but you will improve relationships with your front-line team. Not that we have anything against Countdown you understand but we think you deserve to see the benefits of that great idea and creative….. What happens - over simplified but you get our point! We have our brilliant idea We share with others and get buy-in and green light to go…. We design it beautifully…. Its printed, picked and packed…. Delivery goes...
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