Partnerships | Magnify Marketing

Coral Live Stream Q&A Event

9th June 20169th June 2016 By PaulNo Comments

The 31st May 2016 saw not just an exciting pre Euro’s event held in central London, but an industry first for the hospitality industry. Walkabout hosted at its Temple venue the “Coral Euro’s Preview” with a select panel of pundits that include Harry Redknapp, Didi Hamann, Ray Houghton and hosted by Scott Minto. The panel discussed the forth coming competition in front of an audience of football fans whilst it was streamed live through the Coral website and a number of big screens in Walkabout venues throughout the country. Charlie Hayhoe, director of retail marketing for Coral said “we have done a number of these events before but it’s great to take this out of our office and into a venue where we know our customers will be watching the action unfold” In addition to this all Walkabouts had live social feeds so it’s customers can not just watch the event, but tweet questions and enjoy the banter of the occasion. Michelle Farrell, brand communications manager for Walkabout said, “To have a panel...

Coral launched as Walkabout’s official betting partner for the new season

6th August 201517th August 2015 By PaulNo Comments

Walkabout is kicking off the football season in style this season by unveiling a great new signing. Coral is now the brand’s official betting partner and will be appearing across a range of communications throughout the season, as well as during the European Championship’s in the summer of 2016. Michelle Farrell, Brand Communications Manager said “We are really excited at the prospect of working with not just a betting partner but a leader on the High Street. The opportunity will unlock a number of wow events that will make Walkabout the go to destination to enjoy televised sport.” Simon Kaye, Chief Operating Officer added, “Sport is in the DNA of Walkabout and in Coral we have a partner who shares our passion for sport and the spectacle it can be.” The deal will ensure that Coral appears through all the Walkabout marketing channels and will ensure that the brand’s sports customer can take their viewing excitement to a new level with a flutter. Paul...

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

6th November 20147th April 2017 By DanNo Comments

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

14th July 20147th April 2017 By DanNo Comments

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

Walkabout and kitbag

24th June 201418th July 2014 By PaulNo Comments

Magnify Marketing is proud to have brought together another great partnership for the World Cup with Kitbag and Walkabout. During the tournament staff will be wearing a unique Kitbag branded uniform as well as having screen content being shown during game times. The staff look great and the partnership is a perfect fit for both parties....

Walkabout has an official betting partner

23rd June 201418th July 2014 By PaulNo Comments

BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...

Betting Partnership

6th March 201310th April 2013 By PaulNo Comments

To get a partner on board can make a lot of sense if you have similar synergies and the fit is a good one. This is why the partnership arranged between Walkabout and Blue Square is a match made in heaven (pardon the pun!). Walkabout in exchange for funding ensure that the Blue Square branding appears on all printed material, coverage on the website and social media as well as in venue on the screens. They are the official partner and get a tangible awareness for their investment. In addition to the above a highly successful sampling activity has taken place in key venues at key times that has added value to the customer experience (some even asked for their picture to be taken with the Blue Square girls!) As a leader in sport this provides relevant content with a great fit i.e. Champions league tonight action tonight at Walkabout - Manchester United v Real Madrid with Ronaldo to score first at...