Consultancy | Magnify Marketing

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

6th November 20147th April 2017 By DanNo Comments

Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

14th July 20147th April 2017 By DanNo Comments

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

Don’t be Content with your Content

30th June 201418th July 2014 By DavidNo Comments

It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear. At Magnify we work closely with our clients to make the most of these events; capitalising on them - not just while the event is on, but raising awareness and recognition of the brand long after the event has finished. Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box. To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and...

Walkabout and kitbag

24th June 201418th July 2014 By PaulNo Comments

Magnify Marketing is proud to have brought together another great partnership for the World Cup with Kitbag and Walkabout. During the tournament staff will be wearing a unique Kitbag branded uniform as well as having screen content being shown during game times. The staff look great and the partnership is a perfect fit for both parties....

Walkabout has an official betting partner

23rd June 201418th July 2014 By PaulNo Comments

BetVernons can today announce that they have put pen to paper on a deal to become the Official Betting Partner of Walkabout bars. As part of this deal, which will last for an initial one-year period, BetVernons will have premium branding rights across Walkabout’s offline, digital and social media platforms. To celebrate the new partnership, BetVenons are offering Walkabout customers an enhanced welcome bonus where new customers will receive a free £25 bet after signing up. Commenting on the deal, BetVernons Chief Operating Officer Bjarke Larsen remarked: “ We have been looking for a quality bar operation to partner with and Walkabout ticked all the boxes“. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN said: “We’re delighted to announce this partnership with BetVernons and we’re looking to having them as a key feature of our sports delivery for the next year.” Paul Filler of Magnify Marketing; the company responsible for the management of iNTERTAIN’s sport sector further added: “The fit is perfect for...

Walkabout goes to Monaco with F1

12th May 20146th November 2014 By DavidNo Comments

PRE-BOOK YOUR TRACK-SIDE SEAT FOR THE LEGENDARY MONACO GRAND PRIX AT WALKABOUT Walkabout Bars are getting into gear for the 2014 Grand Prix with some superb customer offers and experiences up for grabs. May 24th and 25th sees the 6th Grand Prix race in this year’s battle for supremacy and Walkabout Bars are saving F1 fans the cost of expensive air fares and over-priced hotels by offering a more affordable viewing option some may consider better than being there. As well as showing the race in HD on the big screen customers will be enjoying live pit information streamed to screens in the venue, putting them right in the thick of the action! With food and drink packages starting at just £14* for a meal, a drink and a celebratory glass of Mumm Champagne and premium packages costing just £45 per person *for a bottle of Mumm and a Walkabout Platter, fans can ensure they don’t miss a tyre-screeching minute of the action. Walkabout offers...

The Superbowl comes to Walkabout

17th January 201417th January 2014 By PaulNo Comments

Walkabout is THE place to watch the Super Bowl The 48th edition of the Super Bowl will be held on Sunday 2nd February 2014, at the MetLife Stadium, New Jersey and will be shown live, in HD, across 24 Walkabout venues in the UK. The Super Bowl is an iconic event (the single biggest sporting event in the World) and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 6 years and British fans were treated to two games in London. Later in 2014, there will be three occasions when the NFL descends on our shores, proving its massive appeal. Fans across the globe are preparing for February 2nd and Walkabout is offering the best viewing experience with bigger, better and more screens with full coverage, live in HD. The extravaganza will be starting with the build-up from around...

Exciting news from Muriel’s Kitchen

6th June 20136th June 2013 By DanNo Comments

The exciting journey continues for Muriel's Kitchen with its second site being prepared in Old Compton St, Soho. Our launch graphics are up and we cannot wait to get the doors open to new customers! Read the full story - click here If you're interested in working at the new Muriel's Kitchen Soho, please send your CV to cv@murielskitchen.co.uk ...

ICC Champions Trophy Tour

28th May 201310th June 2013 By PaulNo Comments

Looking forward to working with Pepsi & Walkabout this week and next taking the ICC Champions trophy to Cardiff, Birmingham and London. Customers and staff all very excited! Watch this space for pictures and updates....