It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear.
At Magnify we work closely with our clients to make the most of these events; capitalising on them – not just while the event is on, but raising awareness and recognition of the brand long after the event has finished.
Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box.
To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and customers invited to have their photo taken in front of them. They were then given a token so that they could instantly find their photo and share it with their friends.
From this one event reach for the page increased by 800% and shares were up 600%.
The photos, which feature Fego’s logo will be viewed time and time again, a simple example of effective social content.