australia | Magnify Marketing

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group. Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches! Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'. BetVernons representatives were also on hand during...

Following on from the success of two Rugby Club special shows, broadcast live from The Cabbage Patch in Twickenham and O’Neills in Cardiff, Sky Sports staged a third British and Irish Lions special live from Walkabout, Temple. On the night, Rugby Club host Alex Payne was joined by a panel of four former British and Irish Lions players. Stuart Barnes, Donal Lenihan, Alan Tait and Robert Jones were on hand to field questions from the 150-strong crowd who had packed the venue to watch the show. The event was hugely popular with the fans – both Lions and Aussies alike – who enjoyed an evening of good-natured debate and banter with the panel and each other, before the majority came down on the side of a Lions victory. Simon Kaye, Chief Operating Officer at iNTERTAIN (parent company of Walkabout) commented on the success of the event: “Sky Sports made it a great event. They were really organised and everything was done really well...

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Walkabout hosts live Sky Sports broadcast