2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group.   Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches!       Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons. ¬†Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'.     BetVernons representatives were also on hand during...
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