New research from consultants CGA shows that the average ‘pub food outlet’ serves 235 coffees per week, one in four of which is a Cappuccino. CGA says ‘coffee fits perfectly with the ever-growing importance of food sales in the UK on-trade’. It points out that coffee also fits in well with a female customer base and says that the introduction of WIFI in many units means that ‘longer-lasting drinks such as coffee continue to become even more appropriate to the pub setting’.
More on coffee: Coffee outsells tea in the managed on-trade by around 6.5 cups to one (despite the ratio being reversed in home-drinking) and CGA comments that sales are growing in all regions but one across the UK. Premiumisation is in evidence and Cappuccinos and Lattes are the most popular drinks. CGA says that pubs need to offer a product that is comparable in quality to the coffee-specialist outlets and says that the provision of ‘clean and airy space with appropriate dwell-time facilities’ is also a must.
Following a career with Scottish & Newcastle, Slug & Lettuce and the Spirit group Paul formed Magnify marketing in 2005. Its aim to be a leading customer communications agency for the leisure and hospitality industry. Magnify Marketing has grown supporting large national organisations as well as leading edge independents. Proud of our team and work we always look to add value at every turn and be fun to work with..... as life is too short to be miserable!
We are Magnify Marketing
We passionately believe that engaging communication is a real source of business success in the leisure, retail and hospitality markets.
