Lowlander are an independent bar and brasserie located in Covent Garden, London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands).
Magnify Marketing manage Lowlander’s Facebook page, which now enjoys over 670 likes on Facebook, a number that is growing every day as a result of our effective social media strategy.
A little about Facebook… Facebook use an algorithm they call Edgerank that ranks each post in a followers News Feed based on its importance to the follower. The more interaction followers have with a brand, the higher the brand’s posts will rank on the followers News Feed. The timing of the posting is also crucial at achieving a high Edgerank.
Our goal with Lowlander’s Facebook page is to engage our followers and optimize our use of Edgerank. We also strive to engage with our followers in a way that will encourage our posts to go viral, enabling our follower’s friends to engage with it as well.
We post interesting and relevant content regularly and monitor the success of each one.
We use images that capture the interest of our followers…
We ask questions…
We chat to people that post on our wall…
We post offers that will bring people to the bar… (for this post in particular, people showed the Facebook image to our bar staff to order)
We are active on Facebook when our followers are most active….
Our posts are not all about Lowlander, we mix them up with posts about things our followers are interested in. Such as beer, events in Belgium or Netherlands and chat about things happening around London.
We follow pages that our followers are interested in, so we can keep up to date with their news.