Key dates remain a great opportunity to capitalise on opportunities and give the customer a reason to choose your venue. It also highlights that things change with you, no one likes a static business.
Key dates come in all shapes and sizes with Christmas being the holy grail of them all. And yes we have just signed off our first Christmas menus which is incredible!
Get behind them and you can shape some great activity to drive footfall. Wetherspoons are the master of these, often taking events that people let pass by and make their own. Their St Georges activity is simple but very effectively, linking a few products together and communicating clearly to its customer base. Its continued on social media and the website linking everything together from a communication angle..
Key date activities are your keys to success…..just make sure you don’t lose them!
Following a career with Scottish & Newcastle, Slug & Lettuce and the Spirit group Paul formed Magnify marketing in 2005. Its aim to be a leading customer communications agency for the leisure and hospitality industry. Magnify Marketing has grown supporting large national organisations as well as leading edge independents. Proud of our team and work we always look to add value at every turn and be fun to work with..... as life is too short to be miserable!
We are Magnify Marketing
We passionately believe that engaging communication is a real source of business success in the leisure, retail and hospitality markets.