Cafe Zero

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On a bustling Saturday in London I felt like many people at 5:30pm that a coffee was most definately in order!

With London being not exactly under resourced in this department I attempted to show some brand loyalty and having walked past a few of the usual suspects stopped at Cafe Nero.

It was sadly at this point the dream of the brand promise disappered in the world of reality.

A long queue, not because the its the best coffee in town, but due to the fact their was a single person serving with a t-shirt that proudly annouced to the world that she was a trainee.

Trying to be patient, one girl on her own I tried to understand.

She was then reunited with her partner in crime who had been collecting cups – quite a feat as she returned with 2 and had been gone for at least 10 minutes.

Finally at the front I had to wait whilst our trainee told her partner in crime that she hated working weekends as it was too busy and no breaks!

I am a massive fan of brands – they raised standards to new levels and whilst easy to knock do more than serve a purpose.

My only hope is that someone somewhere pays attention to what is going on at the sharp end.

For all Italian authenticity and quality messages I am served by a sulky girl who clearly hates her job before joining a table I have to clear myself.

And that is the lasing memory I leave with…..real pity

I am the admin!

We are Magnify Marketing

We passionately believe that engaging communication is a real source of business success in the leisure, retail and hospitality markets.

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