Many bar owners and managers aren’t aware of it, but each year there are multiple opportunities for bartenders to show off their skills by competing for mixologist awards.
If your bartender won an award for a drink that he or she created, it would create a buzz for your bar and would garner a lot of free press. Depending on the rules of the contest, you could also feature the winning libation in your bar and tout it as an award winner.
Check with liquor brands to see if they are offering contests. Brands like Bacardi and Skyy have hosted cocktail contests in the past.
Also many cities and counties have their own competitions.
Do you have a bartender who would make a good competitor? If you do, let them know about the contests, help them find more information about entering and support them to enter.
If they place or win, it could mean a lot of publicity for your bar.
Customers will want to taste the winning cocktail made by the talented bartender.
Following a career with Scottish & Newcastle, Slug & Lettuce and the Spirit group Paul formed Magnify marketing in 2005. Its aim to be a leading customer communications agency for the leisure and hospitality industry. Magnify Marketing has grown supporting large national organisations as well as leading edge independents. Proud of our team and work we always look to add value at every turn and be fun to work with..... as life is too short to be miserable!