This week I did something for the first and hopefully the last time. I filled my diesel car up with unleaded.
I went to the counter to pay and told the server pump 6 and she told me that was £78 of unleaded. I told her no it was £78 of diesel. To which she replied NO…its £78 of unleaded.
With my extensive knowledge of the workings of a petrol station I asked if it was possible for the nozzle to give the wrong reading (God forbid I may have made a mistake!) to be told no, it was technically impossible!
So after an initial fuming and blaming my lack of lunch for my poor attention I had time to kill while waiting for a clever man and a piece of plastic to remove the poison from my poor car. It was then that I noticed how petrol pumps are merchandised. To the left you have the cheaper option – the middle the more premium option and the right the diesel option. Why is this interesting….well in merchandising products is exactly the same principle – most premium to the middle and in eye line.
Although still annoyed at my own non-ability to spot the difference between a green pump and a black one I had to respect the marketing principles applied and wondered how much upgrading of fuel purchase this achieves?
For the record the car is now fine and I will be paying more attention to the pumps in future!
Following a career with Scottish & Newcastle, Slug & Lettuce and the Spirit group Paul formed Magnify marketing in 2005. Its aim to be a leading customer communications agency for the leisure and hospitality industry. Magnify Marketing has grown supporting large national organisations as well as leading edge independents. Proud of our team and work we always look to add value at every turn and be fun to work with..... as life is too short to be miserable!
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We passionately believe that engaging communication is a real source of business success in the leisure, retail and hospitality markets.
