Partnerships for win win win….

Partnerships for win win win….

By PaulNo Comments
Partnerships are a great way to make the most of your marketing budgets, reach new customer bases and allow marketing teams to create real WOW activity. The partner brands can ‘feed’ off each other’s success, customer reach and credibility. It’s a classic case of the whole being greater than the sum of the parts. There are, however, some crucial tips: •Brands need to be realistic in what they want from it, what the partner brand wants from it and that you are both getting a genuinely mutual benefit. Whilst the phrase “win, win” is a little over used at times, it is never more true than for partnerships. •Honesty is key.  Any hidden agendas or over-promising will come to the fore in the end and this will only serve to waste everyone’s time and money. •Focus on the long term.  Identifying, negotiating and developing a partnership opportunity can take time, so once in place make sure the opportunity is maximised and a long-range...
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The customer journey

The customer journey

By PaulNo Comments
The Princess Victoria is a traditional English pub located just off Kensington High St.  Following a history of change the new owners transformed it making it far more comfortable and aspirational. Whilst the insides and upstairs were transformed the venue still lacked the ability to drive footfall, which is where Magnify came to have a look. Following a marketing review it was found that although the venue itself was great, the external awareness and customer journey experience were holding it back. It also had a lack of consistent branding that ran through the venue. These issues were addressed one by one to drive change to this business with so much potential. Externally the venue had confusing messaging that had little impact. Therefore following a branding exercise a consistent approach was used to capture external awareness. This was achieved by improved A-board messaging (changeable for day to night) wall boards and improved menu box. A new menu was created to have more impact in the pub.   The improved layout was...
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Talk back to people, they like it…CRM

Talk back to people, they like it…CRM

By SarahNo Comments
Customer Relationship Management (CRM) is about managing a company’s interaction with current and future customers. CRM can encompass a wide range of tasks, from encouraging customer interaction on social media sites to dealing with customer feedback on public forums such as Trip Advisor and Facebook. In the past, interaction with customers has been limited to personal interaction on site, over the phone or by writing letters. This meant that in the past, customer’s opinions about your establishment were only spread through word of mouth and was very limited. The World Wide Web has introduced a variety of new and public ways for customers to interact with an establishment and future customers. Sites such as Trip Advisor, Yelp, and Google reviews and social media sites such as Facebook and Twitter offer a place for customers to write a review of their experience that future customers can read. 80% of consumers read online reviews, 70% of consumers trust online reviews (Nielsen) Customers will write both...
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Morrison’s create store environment

Morrison’s create store environment

By PaulNo Comments
Supermarkets generate loyalty like nothing else, where else would you get statements like "I'm a Waitrose person" or "Sainsbury's all the way" so breaking these habits you really have to go some.  Morrison's, following the purchase of Safeway began their south invasion a while back but even with heavy advertising alot of people did not really get it.  It had some great point of differences but to break peoples habits is no easy task in such a competitive market.  The first opportunity came with the horse meat scandal, and with one of the best traceability and sourcing in its market place Morrison's was suddenly laughing all the way compared to its competitors. The second big point of difference is there store environment.  Market street as its called groups together a high st under one roof but with people who know about the products they are selling, not just filling shelves.  These come in the format of fish mongers, butchers and bakers....
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The Great Gatsby at Rise 46

The Great Gatsby at Rise 46

By PaulNo Comments
To celebrate the release of the Great Gatsby, 1920’s inspired bar; Rise 46 is launching some brand new, flapper inspired cocktails – The Gatsby, The New York, The Bootleg, The Great American and The Mistress. We use only the best quality spirits in our cocktails and one sip will transport you back to the fun and fascination of the Roaring Twenties. At only £5 each, Tuesday to Thursday, you won’t need to be a millionaire to party like one. And if you really want a cocktail with some authenticity, try The Moonshine - it contains Bootlegger Rum - a white grain spirit like they would have used in moonshine during the prohibition era. The Moonshine is available as an individual or a sharing cocktail. Rise 46 captures the very essence of the 1920’s with its jazz, glitz, glamour and unmistakable art deco styling. Our customers love to lose themselves in the theme and will often dress for the occasion in Charleston style...
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Walkabout hosts live Sky Sports broadcast

Walkabout hosts live Sky Sports broadcast

By DanNo Comments
Following on from the success of two Rugby Club special shows, broadcast live from The Cabbage Patch in Twickenham and O’Neills in Cardiff, Sky Sports staged a third British and Irish Lions special live from Walkabout, Temple. On the night, Rugby Club host Alex Payne was joined by a panel of four former British and Irish Lions players. Stuart Barnes, Donal Lenihan, Alan Tait and Robert Jones were on hand to field questions from the 150-strong crowd who had packed the venue to watch the show. The event was hugely popular with the fans – both Lions and Aussies alike – who enjoyed an evening of good-natured debate and banter with the panel and each other, before the majority came down on the side of a Lions victory. Simon Kaye, Chief Operating Officer at iNTERTAIN (parent company of Walkabout) commented on the success of the event: “Sky Sports made it a great event. They were really organised and everything was done really well...
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