Blog | Magnify Marketing

2013: A Responsive Year

5th March 201326th March 2013 By DanNo Comments

In the last few months, you may have noticed that some of your favourite websites have changed their look and the more observant of you would have additionally noticed how these sites have been built with mobile consumption in mind. You've probably seen many an article in the last year highlighting the rise of people using their mobile devices to browse the internet or use mobile apps which require an active connection. The internet is now big business on mobile - some regard it as important as call time and this attitude is reflected in pricing strategies of the major mobile networks as well as the introduction of groundbreaking connectivity technologies such as the eagerly awaited 4G communication standard. If you already regularly browse the net on your phone, you may have noticed how most websites are not really built for mobile. You'll find that you have to zoom in and scroll across the page on every line of text - it's...

Muriel’s Video

21st February 201317th May 2013 By PaulNo Comments

Magnify Marketing are proud to present this promotional video about Muriel’s kitchen. We have been lucky enough to work and develop this concept from day one and this video highlights why it was nominated for best new concept of the year. A joy to work with this really is a labour of love....and the foods amazing! Check out the video below..... Welcome to Muriel's Kitchen ...

Blame the marketeers!

8th February 20138th February 2013 By PaulNo Comments

This week I did something for the first and hopefully the last time. I filled my diesel car up with unleaded. I went to the counter to pay and told the server pump 6 and she told me that was £78 of unleaded. I told her no it was £78 of diesel. To which she replied NO...its £78 of unleaded. With my extensive knowledge of the workings of a petrol station I asked if it was possible for the nozzle to give the wrong reading (God forbid I may have made a mistake!) to be told no, it was technically impossible! So after an initial fuming and blaming my lack of lunch for my poor attention I had time to kill while waiting for a clever man and a piece of plastic to remove the poison from my poor car. It was then that I noticed how petrol pumps are merchandised. To the left you have the cheaper option - the middle the...

Beer of the Month

8th February 201310th April 2013 By DanNo Comments

Lowlander are an independent bar and brasserie located in London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Lowlander stock over 100 bottled beer products and up to 30 on draught. Every month we introduce a new variety of beer in our series of monthly videos - Beer of the Month. Each month we position a member of the Lowlander team to discuss the next month's. Lowlander are widely praised for their knowledgeable and helpful staff so their appearance in the videos goes a long way to satisfying the viewer and the beer connoisseur. View our Beer of the Month videos In venue we have also distributed the below 'beer guide' which provides visitors with a basic insight into the featured products. The guide also encourages the reader to book a beer tasting experience. I'd definitely recommend this just as an advocate of the brand as opposed to it's client. As a fan of premium beer, I'm yet to find anywhere else that offers a...

Eat Out Award Winners 2013

25th January 201311th March 2013 By PaulNo Comments

The annual Eat Out winners were announced last night at an awards evening in London. Our friends at Muriel's Kitchen were shortlisted for 'New Concept of the year' but unfortunately missed out on the award by a whisker! CLICK HERE for details on the award winners..... What's your opinions? Are they deserved? Do you believe that any other concepts should have been considered? ...

Super Bowl coming to a Walkabout near you!

23rd January 201310th April 2013 By DanNo Comments

We're proud to have played a major part behind the management of the Super Bowl activity for Walkabout. 27 Walkabout venues will screen 'the greatest show on Earth' live on Sunday February 3rd, going into the early hours of the Monday morning. Baltimore Ravens v San Francisco 49ers begins from 11pm but many of the venues will be preparing hours before! We've agreed deals with Coors Light and Red Bull to offer discounted prices on buckets and pitchers during the event. For further details please visit the Walkabout Sport facebook page. ...

Muriel’s Kitchen shortlisted for ‘New concept of the year’

28th December 201211th March 2013 By PaulNo Comments

We're delighted to announce that one of our highly valued clients has been shortlisted for new concept of the year at the prestigious Eat Out Awards. Muriel's Kitchen opened in late 2011 and has quickly established itself as one of South Kensington's favourite places to eat. We have been involved with the concept since its inception are very proud of what we have achieved together. We wish them all the best of luck at the awards evening in January! New Concept of the Year This award will celebrate a new pub or restaurant concept which has a clear strategy running through all elements of the business. The winning concept will know what separates it from its current competition and how it delivers a fresh and unique experience for Britain’s restaurant and pub goers. Examples of success relating to the branding, marketing, and of course the concept itself, will need to be provided. More details......

TripAdvisor

26th December 20128th March 2013 By JulieNo Comments

Despite the growth in social media, managers are still unclear as to how it can be used to benefit their organisations. Part of the problem stems from confusing customers with online community members through the popularisation of the term ‘social customer relationship management’ (social CRM). This term is a misnomer because online community members are not necessarily customers of the organisation. A better term is community relationship management (that is, CoRM) because it more accurately reflects what people do in online communities – connect, converse, create and collaborate. Organisations can take advantage of these predispositions by using marketing research and public relations, nurturing opinion leaders or advocates, placing and creating advertisements, developing new products, lowering the cost-to-serve, building brand loyalty and sales, and amplifying buzz and visibility for the organisation....

Sport at Walkabout

26th December 20128th March 2013 By DanNo Comments

Magnify Marketing is proud to have played a significant part in the rise of Walkabout as the UK's number one sports bar. Boasting 30 venues in the UK, Walkabout also specialises in late night entertainment and delivering the 'awesome Aussie spirit' for which it has become synonymous with. The Antipodean approach to live sport is one that the brand has always attempted to incorporate into their venues by recreating the atmosphere that you would usually only expect at the live event itself. By adopting an international theme, the venues have always attracted a diverse crowd whether its local university students, professionals in the city or just a group of mates, Walkabout really has shaped itself to fit every type of sports fan and much of this is to do with our work in making it the ultimate choice on the high street for every global sport. Whilst football and rugby events continually deliver capacity crowds, what Walkabout does well is cover the sports that would be regarded...