Blog | Magnify Marketing

Bunker 51 Video

29th April 201317th May 2013 By DanNo Comments

The creators of The Hangar at The O2 Arena and Star Command at Trocadero, Piccadilly Circus are proud to present the most realistic and intense attraction yet. Hidden, lies several hundred feet of themed playing fields. You'll join an elite special force team, receive your mission, gear up with the most technologically advanced equipment, and enter into the adventure of your lives as you battle it out to save the world from imminent nuclear disaster. Bunker 51 brings all the action and adventure you've dreamed of in video games to life! A Themed Decommissioned Cold War Nuclear Bunker located a stone's throw from The O2, North Greenwich. This is like no other laser tag site, Bunker 51 brings Lasertag , Paintball and Airsoft to a whole new level.... Below ground level. Magnify Marketing managed the production of this special promotional video which aims to entice thrill seekers to one of the most action packed days out in London. Click here for more information on...

Average pub serves 235 coffees per week

24th April 201324th April 2013 By PaulNo Comments

New research from consultants CGA shows that the average ‘pub food outlet’ serves 235 coffees per week, one in four of which is a Cappuccino. CGA says ‘coffee fits perfectly with the ever-growing importance of food sales in the UK on-trade’. It points out that coffee also fits in well with a female customer base and says that the introduction of WIFI in many units means that ‘longer-lasting drinks such as coffee continue to become even more appropriate to the pub setting’. More on coffee: Coffee outsells tea in the managed on-trade by around 6.5 cups to one (despite the ratio being reversed in home-drinking) and CGA comments that sales are growing in all regions but one across the UK. Premiumisation is in evidence and Cappuccinos and Lattes are the most popular drinks. CGA says that pubs need to offer a product that is comparable in quality to the coffee-specialist outlets and says that the provision of ‘clean and airy space...

Lowlander Facebook

23rd April 201323rd April 2013 By SarahNo Comments

Lowlander are an independent bar and brasserie located in Covent Garden, London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Magnify Marketing manage Lowlander’s Facebook page, which now enjoys over 670 likes on Facebook, a number that is growing every day as a result of our effective social media strategy. A little about Facebook… Facebook use an algorithm they call Edgerank that ranks each post in a followers News Feed based on its importance to the follower. The more interaction followers have with a brand, the higher the brand’s posts will rank on the followers News Feed. The timing of the posting is also crucial at achieving a high Edgerank. Our goal with Lowlander’s Facebook page is to engage our followers and optimize our use of Edgerank. We also strive to engage with our followers in a way that will encourage our posts to go viral, enabling our follower’s friends to engage with it...

Key dates

19th April 201319th April 2013 By PaulNo Comments

Key dates remain a great opportunity to capitalise on opportunities and give the customer a reason to choose your venue. It also highlights that things change with you, no one likes a static business. Key dates come in all shapes and sizes with Christmas being the holy grail of them all. And yes we have just signed off our first Christmas menus which is incredible! Get behind them and you can shape some great activity to drive footfall. Wetherspoons are the master of these, often taking events that people let pass by and make their own. Their St Georges activity is simple but very effectively, linking a few products together and communicating clearly to its customer base. Its continued on social media and the website linking everything together from a communication angle.. Key date activities are your keys to success.....just make sure you don't lose them!...

YHA Animation

10th April 201310th April 2013 By PaulNo Comments

YHA (Youth Hostel Association) animation.... YHA Animation from Magnify Marketing on Vimeo....

Marketing implementation – the final hurdle…

9th April 20139th April 2013 By PaulNo Comments

As is so often the case in the hospitality and leisure industry, a great deal of thought and effort goes into creating and developing marketing activity. The success, however, is often won or lost at the final hurdle – implementation. Until the activity is live in a venue all the effort of the planning means nothing - you may as well have stayed in bed and watched re-runs of Countdown! This case study highlights the importance of the last few metres of our race and how, by getting it right, you will not only see great response levels but you will improve relationships with your front-line team. Not that we have anything against Countdown you understand but we think you deserve to see the benefits of that great idea and creative….. What happens - over simplified but you get our point! We have our brilliant idea We share with others and get buy-in and green light to go…. We design it beautifully…. Its printed, picked and packed…. Delivery goes...

Orchid Group chief executive reports good numbers

8th April 201317th May 2013 By PaulNo Comments

Pub operator, The Orchid Group, has seen its best ever Easter period according to the blog of chief executive, Rufus Hall, who reported sales up 7.3% on last year with food sales up 9% and food sales at the group’s carveries up 10%....

Why your venue should be on Google Plus

27th March 201311th April 2013 By DanNo Comments

Reading an article on Forbes satisfied my recent curiosities about the benefit of businesses getting on board with Google Plus. Google is very good with integrating its services and apps into one account which in theory should encourage users to utilise the google+ service to their benefit from a social media perspective. The problem is that facebook still dominate the social web and will continue to do so for the foreseeable future rendering google plus relatively insignificant in terms of building a community of brand advocates. Google's strengths currently lie elsewhere, notably their search engine dominance and business solutions although with the ability to intertwine their services, google have provided a solution to at least make Google Plus an attractive proposition to businesses with the revelation that registering your business on the platform would improve your business's SEO performance. Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so...

Betting Partnership

6th March 201310th April 2013 By PaulNo Comments

To get a partner on board can make a lot of sense if you have similar synergies and the fit is a good one. This is why the partnership arranged between Walkabout and Blue Square is a match made in heaven (pardon the pun!). Walkabout in exchange for funding ensure that the Blue Square branding appears on all printed material, coverage on the website and social media as well as in venue on the screens. They are the official partner and get a tangible awareness for their investment. In addition to the above a highly successful sampling activity has taken place in key venues at key times that has added value to the customer experience (some even asked for their picture to be taken with the Blue Square girls!) As a leader in sport this provides relevant content with a great fit i.e. Champions league tonight action tonight at Walkabout - Manchester United v Real Madrid with Ronaldo to score first at...