THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

THE SUPER BOWL SENSATION IS COMING TO WALKABOUT!

By DavidNo Comments
1st February 2015 Walkabout will be hosting their annual Super bowl party on Sunday 1st February! Expect big screens, electric atmosphere and bundles of American treats including hot dogs, chicken wings and of course buckets of Budweiser! The 49th edition of the Super Bowl at the University of Phoenix Stadium in Glendale, Arizona, home of the Arizona Cardinals and will be shown live in HD. The Super Bowl is an iconic event and UK popularity for the sport is at an all-time high, following the success of the NFL international series. Regular season matches had been played once a year at Wembley Stadium for the last 7 years and British fans were treated to three games in London. Diehard fans consider the Super Bowl as the pinnacle event in the sporting calendar and one well worth drinking through the night for. Fans across the globe are preparing for February 1st and Walkabout is offering the best viewing experience with big screens, full...
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Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

Magnify awarded ‘Campaign of the Year 2014’ by iNTERTAIN

By DanNo Comments
Fantastic result for us here at Magnify Marketing to win "Campaign of the Year" for the World cup activity we produced at the annual Intertain suppliers presentation and awards. A combination of creativity, passion and effort by the team to deliver an industry leading experience on a national level. This has provided us with the perfect sports platform to build on and deliver again through all the big sporting occasions over the next 12 months. See Our Wold Cup Case Study ...
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2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

2014 FIFA World Cup in Brazil – Activity and Review at Walkabout Bars

By DanNo Comments
Now that Brazil 2014 has drawn to a close, we're left to review its success for our clients and Walkabout in particular, where we implemented an unprecedented level of activity for a UK bar group.   Screach TV Prior to the World Cup, we helped install Screach TV into the majority of Walkabout venues and then worked on the content that would shape our World Cup experience. Here's an example of some of the team content that we produced for customers to view prior to the match. We produced team profiles, player profiles, match promo clips and squad lists for each of the 32 nations and scheduled it accordingly for each of the 64 matches!       Partnerships We secured a commercial partnership with Kitbag (market leading official sportswear provider) in addition to our existing deal with BetVernons.  Kitbag suitably provided us with the kit for our staff to wear during the matches. Both Walkabout and Kitbag were equally 'giddy about Brazil'.     BetVernons representatives were also on hand during...
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Don’t be Content with your Content

Don’t be Content with your Content

By DavidNo Comments
It’s well known that content is the key to engaging with users of social media. This does not simply mean randomly posting updates every two hours, or sharing a video of ‘funny cats’. It means profiling your audience, keeping up-to-date with local and national events and talking about what your followers wants to hear. At Magnify we work closely with our clients to make the most of these events; capitalising on them - not just while the event is on, but raising awareness and recognition of the brand long after the event has finished. Caffé Fego is a chain of six high quality cafe/restaurants based in and around London. Fego’s Facebook page consist of 64% women, and 71% in the 25 – 54 age range so when looking for appropriate events, Royal Ascot ticked every box. To take advantage of this event Magnify concluded that a photo opportunity would be the most engaging and have the highest impact. Photo boards were produced and...
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Lowlander Facebook

Lowlander Facebook

By SarahNo Comments
Lowlander are an independent bar and brasserie located in Covent Garden, London. They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Magnify Marketing manage Lowlander’s Facebook page, which now enjoys over 670 likes on Facebook, a number that is growing every day as a result of our effective social media strategy. A little about Facebook… Facebook use an algorithm they call Edgerank that ranks each post in a followers News Feed based on its importance to the follower. The more interaction followers have with a brand, the higher the brand’s posts will rank on the followers News Feed. The timing of the posting is also crucial at achieving a high Edgerank. Our goal with Lowlander’s Facebook page is to engage our followers and optimize our use of Edgerank. We also strive to engage with our followers in a way that will encourage our posts to go viral, enabling our follower’s friends to engage with it...
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Why your venue should be on Google Plus

Why your venue should be on Google Plus

By DanNo Comments
Reading an article on Forbes satisfied my recent curiosities about the benefit of businesses getting on board with Google Plus.   Google is very good with integrating its services and apps into one account which in theory should encourage users to utilise the google+ service to their benefit from a social media perspective. The problem is that facebook still dominate the social web and will continue to do so for the foreseeable future rendering google plus relatively insignificant in terms of building a community of brand advocates.   Google's strengths currently lie elsewhere, notably their search engine dominance and business solutions although with the ability to intertwine their services, google have provided a solution to at least make Google Plus an attractive proposition to businesses with the revelation that registering your business on the platform would improve your business's SEO performance.   Do you ever get the impression no one is on Google Plus? That it’s utterly devoid of the vast audience that makes Facebook so...
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Beer of the Month

Beer of the Month

By DanNo Comments
Lowlander are an independent bar and brasserie located in London.  They are recognised as a specialist of premium beer, mainly from the Low Countries (Belgium & Netherlands). Lowlander stock over 100 bottled beer products and up to 30 on draught. Every month we introduce a new variety of beer in our series of  monthly videos - Beer of the Month. Each month we position a member of the Lowlander team to discuss the next month's. Lowlander are widely praised for their knowledgeable and helpful staff so their appearance in the videos goes a long way to satisfying the viewer and the beer connoisseur.   View our Beer of the Month videos   In venue we have also distributed the below 'beer guide' which provides visitors with a basic insight into the featured products.  The guide also encourages the reader to book a beer tasting experience.     I'd definitely recommend this just as an advocate of the brand as opposed to it's client.  As a fan of premium beer, I'm yet to find anywhere else that offers a...
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9 Social Networks to Watch

9 Social Networks to Watch

By DanNo Comments
Social Media is constantly evolving and we're not just talking about Facebook & Twitter! Following the recent success of sites such as Foursquare and pinterest, social media website Mashable has identified nine social networking services that could take off next. Path - Online journal used to post photos, travel updates, and keeping in touch with your family. Highlight - This GPS app alerts you when another highlight user is nearby making connection possibilities endless. Sonar - Similar to Highlight, although this app allows you to find like minded people within your vicinity. Banjo - Another location-based social tool, this one works in tandem with your facebook and twitter connections (amongst others) and not only tells you when their nearby but also informs you on local activities. Glancee - A location tool with the ability to share notes with your accompanying friends. Localmind - Similar to foursquare, this app even uses it technology as well as facebook check-ins to provide advice on local attractions. Fancy - Similar to pinterest,...
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